This one might be geared a little more toward writers, but I think anyone who needs to write a regular newsletter would get valuable tips from this book.
I picked this book up because I really wanted to learn how to do my newsletter better. I want to have an engaged audience, not just a whole bunch of emails where the owner, assuming they have actually given you a real address and not a spam account, actually opens them up and reads them rather than letting them go to die.
I know several people read my blog. I only hope that they enjoy it. I have to assume that you do, or you wouldn’t keep coming back. I appreciate that. It’s always been my hope that there will get to be more engagement here too. I keep shifting, trying things out, waiting.
I’m not a very patient person.
But I also want to do the same thing with my newsletter and I knew that would mean that I’d have to improve my skills. Since I just started writing a ninja series, this caught my eye. Yes, I wanted to be a newsletter ninja. Read the rest of this entry »